Reply to thread

Message: <blockquote data-quote="Steve Conan Trustrum" data-source="post: 2497560" data-attributes="member: 1620">For general pop? None of the latter. In specialized fields still not a lot but returns can get very close if that's your goal. It really depends on what sort of resources you have available and what the client provides you, not to mention your purpose. For quant, sampling is still by far more common, but less so in qualitative (even though it's still in the majority.) I've never disputed that, though.My point with WotC is that their sampling and polling instances is too little and too infrequent (one poll) to accurately arrive at many of their conclusions. My point wasn't that sample polling in general doesn't work.If it was at all possible, I'd prefer to do complete polling all the time, though (as would any other researcher.) It's much easier to draw conclusions when you know you've talked to everyone in your target demographic rather than having to extrapolate. But that is, of course, impossible for the industry to survive on.</blockquote>