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Message: <blockquote data-quote="AbdulAlhazred" data-source="post: 5427827" data-attributes="member: 82106">My guess would be they aren't 100% sure themselves exactly what physical vs electronic products they want to put out. They obviously want to go in a reasonably profitable direction where the game can grow and make money. That could involve putting out some products that aren't particularly lucrative in and of themselves and they're going to have to figure that out. In other words if you are basically making your cash off of DDI and maybe 'core' books you have to decide what other physical products you have to make available in order for that to happen or to maximize the sales of those profitable goods and services. Maybe you have to sell some tiles, adventures, or whatever so that people will keep playing and thus subscribing and buying core books. It just gets tricky. Is it worth losing $10k on a tile set if maybe it gets you 500 new DDI subscribers? Probably, but it is always hard to work out exact cause and effect there. The game needs to keep 'living' but what is the appropriate amount of effort for that? Does Encounters bring in lots of new players (or keep existing ones) that get DDI and if so how much physical product support has to exist for Encounters to work? I don't think we're going to get any clear simple answers to what is going to happen going forward because it seems like the game is evolving to a new business model and nobody can be sure how that will work.</blockquote>

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