Reply to thread

Message

<blockquote data-quote="SemperJase" data-source="post: 3484893" data-attributes="member: 1824">And this is exactly why the online subscription model does not work. People do not like this type of content in an online format. I have my doubts about the advertising too. Online advertising doesn't seem to be comparable to print advertising. I don't believe that online advertising brings in the same revenue as print. Online advertising is highly perishable. Once the user clicks off the screen, it is gone. The print ad is there everytime the reader opens the magazine. Google makes it work through economies of scale. They are able to push a wide variety of ads to millions of people making a few cents per ad very profitable. An online Dragon wouldn't have that audience. I don't see it being add supported.Personally, as much as I love D&amp;D and the magazines, my online time is already spread out among too many sources. I read news online, I check out message boards, I read quite a few blogs, in addition to about 20 podcasts. I'm not going to increase my time online to read a subscription source. I kept subscribing to the magazines because I like to unplug. I've been wanting to subscribe to PC magazine but my wife convinced me I was already spending to much on other magazines. Apparently I don't have that problem now.</blockquote>

[QUOTE="SemperJase, post: 3484893, member: 1824"] And this is exactly why the online subscription model does not work. People do not like this type of content in an online format. I have my doubts about the advertising too. Online advertising doesn't seem to be comparable to print advertising. I don't believe that online advertising brings in the same revenue as print. Online advertising is highly perishable. Once the user clicks off the screen, it is gone. The print ad is there everytime the reader opens the magazine. Google makes it work through economies of scale. They are able to push a wide variety of ads to millions of people making a few cents per ad very profitable. An online Dragon wouldn't have that audience. I don't see it being add supported. Personally, as much as I love D&D and the magazines, my online time is already spread out among too many sources. I read news online, I check out message boards, I read quite a few blogs, in addition to about 20 podcasts. I'm not going to increase my time online to read a subscription source. I kept subscribing to the magazines because I like to unplug. I've been wanting to subscribe to PC magazine but my wife convinced me I was already spending to much on other magazines. Apparently I don't have that problem now. [/QUOTE]

Verification