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Message: <blockquote data-quote="(contact)" data-source="post: 3485383" data-attributes="member: 41">But it is very predictable.Unfortunately PR is mostly repetitive. Which is why it bombs sometimes. It's hard to really care when you're in PR. If you're lucky, you work on a client or two that you like, but even then consumer PR is pretty numbing stuff.I've worked for several agencies (although I'm a 'creative' and not a strategist). In fact, one of those agencies had Hasbro prior to the WotC buy. I used to talk to the Hasbro client all the time, she was funny. When WotC was purchased I tried to get my managing director to go balls out after WotC's business, because I love D&D, but he couldn't be arsed about it.Later, I worked on a proposal to win some of WotC's business put together by a boutique firm staffed by my TOEE2 gaming group (Heydricus and Prisantha, Z), but I don't think we ever had a shot.  <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f641.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":(" title="Frown    :("  data-smilie="3"data-shortname=":(" />A Big Deal which you could capitalize on. So I disagree with you here, Z. If they engaged immediately with their thinking and vision, they invite collaboration (or more realistically, the impression of collaboration, which is just as good . . . see also this thread). The gamers get to feel involved, listened to and cared about, even if they disagree.It's like your buddy's band. They may not be very good, but you'll go see them anyway, because, hey, that's Dave up there. And since you know Dave busts his ass, you'll pay the door instead of trying to weasel in on the list. Ultimately, that's the value of brand loyalty -- consumers don't look at the warts.But hey, let's not leave this dead baby on PR's doorstep. Consumer PR is not often very reactive, except for the crisis guys who very few people keep around. Exxon and Nike need crisis teams, Hasbro just makes games.I do appreciate that Scott and lurkinglidda have let us know their situations (NDA'd up). Now I can identify with their position instead of having to draw my own (cynical) conclusions.(thinks about it)Oh my god, I'm a market segment.(thinks about it)Oh my god, we're *all* market segments . . . SOYLENT GREEN IS MARKET SEGMENTS!</blockquote>

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