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Message: <blockquote data-quote="Thornir Alekeg" data-source="post: 3508198" data-attributes="member: 15651">People keep commenting that WotC won't say why they cannot support both print and digital formats.  I can come up with one reason, and the reason they won't some out and say it is fairly obvious given the reaction of some fans of the magazine: they don't want to.WotC has a strong interest in developing a solid digital format brand.  If they put out both a print and digital format of the magazines, they know they will end up with some people buying print, and others digital, and will therefore have to pay the overhead to support both formats.  I'm willing to bet that the print subscribers would outnumber the digital from the start.  That isn't what they want.  They want people going digital, but if you give people the print format, what incentive do they have to change?  Instead, they decide they will forego the print format, knowing full well that they will lose many old subscribers to the magazines.  They hope that there will be enough people subscribing to the digital format early on to make it worthwhile to continue, and that over time more people, including some of the old print subscribers, will hear about the content they are providing and will come around and subscribe.  To be honest, that is exactly how I would look at it and present it if I was the one pitching the DI to Management.  There are greater risks (alientation of part of the fan base, loss of well known brand names in the magazine format), but the potential rewards are greater as well (ability to reach more people worldwide, greater flexibility, greater costs certainty).</blockquote>

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