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IPR Announces the Launch of its Retailer Outreach Program!
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<blockquote data-quote="Justin D. Jacobson" data-source="post: 2609031" data-attributes="member: 18946"><p>There's an old joke about the guy drowning in the middle of the ocean. He asks God to save him. A helicopter comes along, and the guy says: "No thanks; I believe God will save me." A little while later a boat comes along, and the guy says: "No thanks, I believe God will save me." After a little while longer, the guy tires out and drowns. When he gets up to heaven, he asks God: "I've always had faith in you; why didn't you save me?" And God replies: "Who do you think sent the helicopter and the boat?"</p><p></p><p>Not the best analogy in the world, and I'm certainly not comparing IPR to God (not even a little <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f61b.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":p" title="Stick out tongue :p" data-smilie="7"data-shortname=":p" /> ), but... We've been hearing for quite some time about the difficulties of the brick-and-mortar game stores. Yet, so many of them seem so unwilling to try new methods to stop the bleeding. Stocking indie games is one way of doing that. A retailer can get products through IPR that simply can't be gotten anywhere else. That can be a powerful advantage in the marketplace. Oh heck, I'll <strong>beg</strong> every retailer try it for even a few months--enough time to get the word spread around--and see what happens. As propositions go, it's far less risky than plunging a gazillion dollars into Hecatomb. <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f61b.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":p" title="Stick out tongue :p" data-smilie="7"data-shortname=":p" /> </p><p></p><p>In answer to your question, Steve, I'm not an IPR owner/manager--just a member. But my understanding is that the entire idea behind it was that the existing distribution model simply didn't work for the small-press publisher. On the one hand, we can't afford to sell to distributors at distributor discounts. On the other hand, we don't need to sell the sheer number of units that can only be accomplished through standard distribution to be successful. I think IPR (and certainly myself) have no illusions of doing the numbers that products in the standard distribution pipeline can do. However, if I can sell even a fraction of that to a number of forward-thinking stores, I'll call the program a success.</p></blockquote><p></p>
[QUOTE="Justin D. Jacobson, post: 2609031, member: 18946"] There's an old joke about the guy drowning in the middle of the ocean. He asks God to save him. A helicopter comes along, and the guy says: "No thanks; I believe God will save me." A little while later a boat comes along, and the guy says: "No thanks, I believe God will save me." After a little while longer, the guy tires out and drowns. When he gets up to heaven, he asks God: "I've always had faith in you; why didn't you save me?" And God replies: "Who do you think sent the helicopter and the boat?" Not the best analogy in the world, and I'm certainly not comparing IPR to God (not even a little :p ), but... We've been hearing for quite some time about the difficulties of the brick-and-mortar game stores. Yet, so many of them seem so unwilling to try new methods to stop the bleeding. Stocking indie games is one way of doing that. A retailer can get products through IPR that simply can't be gotten anywhere else. That can be a powerful advantage in the marketplace. Oh heck, I'll [b]beg[/b] every retailer try it for even a few months--enough time to get the word spread around--and see what happens. As propositions go, it's far less risky than plunging a gazillion dollars into Hecatomb. :p In answer to your question, Steve, I'm not an IPR owner/manager--just a member. But my understanding is that the entire idea behind it was that the existing distribution model simply didn't work for the small-press publisher. On the one hand, we can't afford to sell to distributors at distributor discounts. On the other hand, we don't need to sell the sheer number of units that can only be accomplished through standard distribution to be successful. I think IPR (and certainly myself) have no illusions of doing the numbers that products in the standard distribution pipeline can do. However, if I can sell even a fraction of that to a number of forward-thinking stores, I'll call the program a success. [/QUOTE]
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