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Message: <blockquote data-quote="Campbell" data-source="post: 8303136" data-attributes="member: 16586">So I think there are some major issues with market design when it comes to tabletop RPGs. Basically you have very few companies with the capability to perform any kind of market outreach. The games those companies are selling all pretty much fit in the same mold (cooperative action adventure with an emphasis on GM as storyteller).  So when you have games that are meant to appeal to a different sort of audience they usually have to sell themselves to a market where initial participation requires an interest in the dominant mode of play.That being said I think a lot more could be done outreach wise to attract less traditional customers who might be interested in something like Monsterhearts or Vampire, but would never have any interest in something like D&D. You're starting to see some signs of this on platforms like itch.io and Kickstarter, but really there needs to be a lot more done.We know that given the right resources something like this can work because Vampire used to be a thing. You had all sorts of nontraditional hobbyists entering the hobby during the 90s because there was a compelling game with real resources and marketing muscle behind it.</blockquote>