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Message: <blockquote data-quote="billd91" data-source="post: 8304022" data-attributes="member: 3400">4e's track record is definitely not a question of design incompetence. The incompetence involved here would be in marketing - both in understanding the market and its needs/desires at the time they embarked on the D&D redesign that became 4e, and in presenting it to the public/managing the transition from one edition to the next. In many cases, it doesn't matter if the actual design is really good if it's not what your market wants and you can't figure out how to effectively make them want it. It's a bit like New Coke. Taste tests showed that New Coke had legs against Pepsi. It was, however, not something the Coke market wanted nor something Coke could convince them they wanted. The product existed to meet an internally perceived need - competitive dominance over Pepsi - something Coke drinkers didn't really care about. They just wanted their Coke.</blockquote>