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Is 5th edition too big for there to be a 6th edition?
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<blockquote data-quote="OB1" data-source="post: 7808493" data-attributes="member: 6796241"><p>The strategy now comes down to User Acquisition Cost vs the Lifetime Customer Value. Perhaps the biggest boost that 5e is getting is that there is now a generation who grew up with D&D teaching it to the next generation, which WotC leaned into by making the game simple enough to run for those with busy lives and only a casual interest. Liveplay podcasts and twitch streams being the other major factor. </p><p></p><p>The supplemental materials sold every year are intended to appeal to current customers, yes, but more importantly to keep attracting new customers. Because those are cheaper to produce than a brand new system, it's much more likely that they make adjustments to the types of materials they are producing than to develop a brand new system. </p><p></p><p>It would be fascinating to know what the LTV of the average 5e purchaser is, I'd guess it's around $100. Hasbro doesn't need every player to buy every book for the rest of their lives, they just need to keep attracting new players to the game at a cost less than what their LTV is. As long as releases like Ravnica, Waterdeep, Avernus and Eberron keep new players buying PHBs, it would be counterproductive to develop a new PHB. </p><p></p><p>And even if there is a bust, it will still likely make more sense to focus on producing better supplemental materials to attract new users than to change the core game as it exists now. At least until Digital becomes the primary way that users consume the game, at which point they can slowly patch the game to freshen it up without requiring new buy in (like we saw with the Beast Companion tweaks via D&D Beyond).</p></blockquote><p></p>
[QUOTE="OB1, post: 7808493, member: 6796241"] The strategy now comes down to User Acquisition Cost vs the Lifetime Customer Value. Perhaps the biggest boost that 5e is getting is that there is now a generation who grew up with D&D teaching it to the next generation, which WotC leaned into by making the game simple enough to run for those with busy lives and only a casual interest. Liveplay podcasts and twitch streams being the other major factor. The supplemental materials sold every year are intended to appeal to current customers, yes, but more importantly to keep attracting new customers. Because those are cheaper to produce than a brand new system, it's much more likely that they make adjustments to the types of materials they are producing than to develop a brand new system. It would be fascinating to know what the LTV of the average 5e purchaser is, I'd guess it's around $100. Hasbro doesn't need every player to buy every book for the rest of their lives, they just need to keep attracting new players to the game at a cost less than what their LTV is. As long as releases like Ravnica, Waterdeep, Avernus and Eberron keep new players buying PHBs, it would be counterproductive to develop a new PHB. And even if there is a bust, it will still likely make more sense to focus on producing better supplemental materials to attract new users than to change the core game as it exists now. At least until Digital becomes the primary way that users consume the game, at which point they can slowly patch the game to freshen it up without requiring new buy in (like we saw with the Beast Companion tweaks via D&D Beyond). [/QUOTE]
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Is 5th edition too big for there to be a 6th edition?
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