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Message: <blockquote data-quote="delericho" data-source="post: 6291000" data-attributes="member: 22424">In theory, it gives them name-recognition, continuity, and an inbuilt audience - I think the theory was that they could have a big digital relaunch, with Dragon #360 and Dungeon #151 appearing on a digital newsstand (and with an old Dragon editor at the helm, no less!), pick up where Paizo left off, and thus convert all the old subscribers into DDI customers.Unfortunately, it didn't exactly work out like that, partly due to residual anger from fans of the Paizo-era magazines, partly because the customer base for print and digital products don't overlap perfectly, and partly because Paizo themselves did a much better job of converting those old customers.As I've said up-thread, I think it was a huge mistake to do as they did. I just don't think it was entirely unreasonable - I think there are at least the outlines of a coherent plan there.</blockquote>