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<blockquote data-quote="Whizbang Dustyboots" data-source="post: 8906353" data-attributes="member: 11760"><p>OK, no.</p><p></p><p>If your wife cheats on you, and you thus have an extremely reasonable trust deficit, you shouldn't then start being suspicious of her when she mentions the law of gravity or the sun rising in the east.</p><p></p><p>For <em>any purpose with any company</em>, dogpiling a Facebook or Twitter thread is a terrible way to communicate. I know a bunch of social media managers, and even the most dedicated ones just grab a handful of representative quotes and pass them on.</p><p></p><p>Using a feedback form means your responses get fed into a spreadsheet or a database and then keywords can be pulled easily to gauge sentiment. In WotC's case, we have a bunch of employees who tell us those forms are then printed out in some fashion and actually read. </p><p></p><p>That's simply not going to happen with Twitter or Facebook because, even with tools to make it easier to work with, pulling massive amounts of comments that way for consumption off-line is hard, even for people with a lot more advanced training than the folks at WotC's comms, who tend to just be super-fans and not library science majors or former data journalists.</p></blockquote><p></p>
[QUOTE="Whizbang Dustyboots, post: 8906353, member: 11760"] OK, no. If your wife cheats on you, and you thus have an extremely reasonable trust deficit, you shouldn't then start being suspicious of her when she mentions the law of gravity or the sun rising in the east. For [I]any purpose with any company[/I], dogpiling a Facebook or Twitter thread is a terrible way to communicate. I know a bunch of social media managers, and even the most dedicated ones just grab a handful of representative quotes and pass them on. Using a feedback form means your responses get fed into a spreadsheet or a database and then keywords can be pulled easily to gauge sentiment. In WotC's case, we have a bunch of employees who tell us those forms are then printed out in some fashion and actually read. That's simply not going to happen with Twitter or Facebook because, even with tools to make it easier to work with, pulling massive amounts of comments that way for consumption off-line is hard, even for people with a lot more advanced training than the folks at WotC's comms, who tend to just be super-fans and not library science majors or former data journalists. [/QUOTE]
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