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Is D&D Survey Feedback Read? [UPDATED!]
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<blockquote data-quote="OTHG" data-source="post: 8906607" data-attributes="member: 7036348"><p>I believe corporations listen to their customers and corporations like wizards, who are so closely tied to their fan base, especially so. They may totally ignore their customers but they listen. The executives will look at important survey results, at least the topline tabulations. How they respond depends on how bad the numbers are. </p><p></p><p>It's clear the leadership at wizards is having a PR meltdown. Future business schools will have a nice case study on how not to deal with a corporate crisis. The leadership is clearly not ready for prime time on the PR front, at least. </p><p></p><p>However, surveys are only as good as the people you survey. If all you do is survey the "amen chorus," then everything looks rosy. A few months ago, wizards surveyed its players and found out that some outrageously high percentage loved everything about the game with very few exceptions. That survey probably doesn't have much value, either the questions were poorly written or the respondents are just a self-selecting sample of hardcore fans. You won't get casual players or others who for various reasons might have issues with the game. But those opinions are invaluable to bringing them back and growing the game. So please respond to this survey. Let wizards know your true feelings. It might not help but if the only people who respond are from the "amen chorus" then they will continue wearing their rose-colored glasses because the survey tells them everything is fine.</p></blockquote><p></p>
[QUOTE="OTHG, post: 8906607, member: 7036348"] I believe corporations listen to their customers and corporations like wizards, who are so closely tied to their fan base, especially so. They may totally ignore their customers but they listen. The executives will look at important survey results, at least the topline tabulations. How they respond depends on how bad the numbers are. It's clear the leadership at wizards is having a PR meltdown. Future business schools will have a nice case study on how not to deal with a corporate crisis. The leadership is clearly not ready for prime time on the PR front, at least. However, surveys are only as good as the people you survey. If all you do is survey the "amen chorus," then everything looks rosy. A few months ago, wizards surveyed its players and found out that some outrageously high percentage loved everything about the game with very few exceptions. That survey probably doesn't have much value, either the questions were poorly written or the respondents are just a self-selecting sample of hardcore fans. You won't get casual players or others who for various reasons might have issues with the game. But those opinions are invaluable to bringing them back and growing the game. So please respond to this survey. Let wizards know your true feelings. It might not help but if the only people who respond are from the "amen chorus" then they will continue wearing their rose-colored glasses because the survey tells them everything is fine. [/QUOTE]
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