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Message: <blockquote data-quote="Kurotowa" data-source="post: 9163408" data-attributes="member: 27957">Customer buy-in is a heavy weight of inertia to overcome. World of Warcraft displaced Everquest by being significantly better in multiple ways. The countless "WoW Killers" in the following decade all failed because they were rehashed imitation WoW with maybe one new good idea, and one good idea is not enough to overcome the inertia of existing buy-in. Or to bring an example closer to home for this forum, in 50 years no Fantasy TTRPG has dethroned Dungeons & Dragons because you can't just offer "D&D with one new good idea", you have to offer an overwhelmingly superior product to convince a critical mass of customers to switch together.Unless the market leader destroys themselves in a pyre of self-sabotage (looks meaningfully at Twitter), an aspiring regicide has to bring an overwhelmingly superior alternative to convince people to change. Change has cost, and not just in dollars. Discarding what you're familiar with and learning something new has a mental and emotional cost that makes most people slow to do so. Oh, there are exceptions. I'm sure we all know one of those perennial early adopters, who's always in a rush to switch to the latest and greatest. But most people need to be offered something that's clearly better enough to pay back the cost of changing.So if WotC is looking to make a move on the VTT scene, and have it be a dominant entry instead of just an also-ran, they really do need to debut with something that's leagues better than anything already on the market. And it looks like that's exactly what they're aiming to do.</blockquote>

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