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Message: <blockquote data-quote="Staffan" data-source="post: 9167005" data-attributes="member: 907">I do not believe most companies in the RPG business are in it to maximize profits. Why, you ask? Because they are in the RPG business. If they were looking to maximize ROI, they'd be doing something else.Lisa Stevens and Vic Wertz were absolutely loaded with Pokemoney when they left Wizards. They could easily have retired and lived off interest from some index fund – I would not be surprised if they had actually made more money that way, and definitely done so with fewer headaches. But instead they started Paizo to take over the periodicals department from Wizards, which eventually lead to the whole Pathfinder thing. And while most owners in the RPG business don't start out with that kind of money, most are in a similar headspace.That doesn't mean they don't want to make a profit. But the primary goal is "make this thing I like", and wanting to make it in a financially sustainable fashion. That's not the same thing as wanting to maximize profit.I would not. There are no good billionaires, and none that would make good stewards of D&D.Paizo is a very odd duck among RPG companies, because while most subscribe to the idea that adventures aren't profitable Paizo has made them the core of their business. Making the rules available online means they can include all sorts of things in their APs without any fear that people won't be able to use them because they don't have the books. It's also really convenient when running games and I can look things up without flipping back and forth between multiple books.</blockquote>

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