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Is It Time for PF2 "Essentials"?
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<blockquote data-quote="GreyLord" data-source="post: 8232358" data-attributes="member: 4348"><p>I'd have agreed with this originally when Paizo was first doing breaking away from D&D/WotC (more due to WotC forcing the issue than anything else). AT that time, a majority of their sales was via their printed magazines and subscriptions.</p><p></p><p>They moved a majority of those to their new plan which was to sell the APs. This was rather successful from everything I can tell. At that time, I'd say a majority of their sales was actually via subscriptions, though they also had the APs appearing in game stores (I bought the first few in my FLGS actually). </p><p></p><p>Their plan at the time, since they didn't want a dead Game system (3.5) to be what their APs were based off of, was to create a game system which supported their APs so that people who wanted to play the APs with a 3.5 ruleset or similar would have books that they could buy with the rules to play the APs.</p><p></p><p>They ran a strong subscription service.</p><p></p><p>As time went on, they started adding more rules, and other subscriptions started to be a bigger item that was being pushed (rulebooks, companion, even a card game eventually). These started to push the actual APs to the side. Though we do not have their site sales, Amazon CAN normally signify what is selling and what is not, and normally it were the RULEBOOKS that were selling. They weren't just selling, they were actually selling really well. In fact, instead of the APs showing up in gamestores (occasionally they did, but they didn't appear as often), it was not the rulebooks that were appearing. Rules were seeming to be the major push.</p><p></p><p>It would appear at that point that rules were their fore-runner of sales...not the APs anymore. That's what was being pushed and sold.</p><p></p><p>I have NO evidence though to back up my next statement...but one reason for rules to be sold more in bookstores and gamestores is that they sell better to the public in a retail setting than an AP which may or may not have all the parts there. I think retail and internet sales (from sites such as Amazon) have become extremely significant these days to Paizo's bottom line.</p><p></p><p>In that light, I think that they may be more significant in showing how Paizo sales are doing than what they used to be. I think AP sales are still bigger via subscriptions than rulebooks which means it is impossible to know how much they are bringing in, but I think the rulebooks and other items are bringing in more money these days and hence the shift from focusing purely on AP's and the AP's being supported by the game...to the Game being the focus of the companies resources and advertising and the APS taking more of a back seat.</p></blockquote><p></p>
[QUOTE="GreyLord, post: 8232358, member: 4348"] I'd have agreed with this originally when Paizo was first doing breaking away from D&D/WotC (more due to WotC forcing the issue than anything else). AT that time, a majority of their sales was via their printed magazines and subscriptions. They moved a majority of those to their new plan which was to sell the APs. This was rather successful from everything I can tell. At that time, I'd say a majority of their sales was actually via subscriptions, though they also had the APs appearing in game stores (I bought the first few in my FLGS actually). Their plan at the time, since they didn't want a dead Game system (3.5) to be what their APs were based off of, was to create a game system which supported their APs so that people who wanted to play the APs with a 3.5 ruleset or similar would have books that they could buy with the rules to play the APs. They ran a strong subscription service. As time went on, they started adding more rules, and other subscriptions started to be a bigger item that was being pushed (rulebooks, companion, even a card game eventually). These started to push the actual APs to the side. Though we do not have their site sales, Amazon CAN normally signify what is selling and what is not, and normally it were the RULEBOOKS that were selling. They weren't just selling, they were actually selling really well. In fact, instead of the APs showing up in gamestores (occasionally they did, but they didn't appear as often), it was not the rulebooks that were appearing. Rules were seeming to be the major push. It would appear at that point that rules were their fore-runner of sales...not the APs anymore. That's what was being pushed and sold. I have NO evidence though to back up my next statement...but one reason for rules to be sold more in bookstores and gamestores is that they sell better to the public in a retail setting than an AP which may or may not have all the parts there. I think retail and internet sales (from sites such as Amazon) have become extremely significant these days to Paizo's bottom line. In that light, I think that they may be more significant in showing how Paizo sales are doing than what they used to be. I think AP sales are still bigger via subscriptions than rulebooks which means it is impossible to know how much they are bringing in, but I think the rulebooks and other items are bringing in more money these days and hence the shift from focusing purely on AP's and the AP's being supported by the game...to the Game being the focus of the companies resources and advertising and the APS taking more of a back seat. [/QUOTE]
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