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Message: <blockquote data-quote="Jester David" data-source="post: 6279043" data-attributes="member: 37579">Let's see, 1/5 of $40 is $8. So that's about what WotC gets per book. Minus development costs (writing, editing, art, layout, etc). DDI is $5-7 depending on the subscription, but Digital River likely takes a chunk of that. They're not handling payment and customer service for free. And WotC still need to pay the same development costs for the magazines. Which should roughly be the same as a book given the amount of content in the magazines. (They might pay DDI freelancers less than book freelancers though.) But there's also the online tools, the staff that maintains and updates the tools, the server costs to host the magazines and e-tools, plus bandwidth. So DDI likely works out to less than a poor selling book. And it's uncertain how much DDI cannibalized books sales by making it easier to get content via the subscription than a hardback book. Still nothing to laugh at. It's a nice chunk of money for sure. But not enough to sustain the department. And DDI only makes money so long as the game remains in the public's eye. If D&D stops being relevant the DDI money will dry up.Let's not get into that again. There's no way to know how reliable that figure is. It's done some wonky things in the past.</blockquote>