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Message: <blockquote data-quote="Schmoe" data-source="post: 3616869" data-attributes="member: 913">I strongly disagree.  A retailer is unlikely to refuse to carry an in-demand item that makes money just because they can't discount it past a certain point.  That's shooting themselves in the foot.  Once a product is established, most retailers have a strong incentive to subject themselves to the publishers' restrictions.With a new product, the publisher cares more about market exposure and less about retail price, and is therefore less likely to impose any sort of discounting restrictions.I also find it hard to believe that publishers/producers will flat-out prevent items from being sold at any less than SRP.  More likely they will restrict the level of discount, thereby still allowing for some sort of sale, at the retailer's discretion.So whether the product is new or established, retailers will still want to carry the product.  If it's new product, the publishers won't have any restrictions, so the retailer can discount it as much as they want.  If it's established product, the retailers will want a slice of the pie, regardless of any publisher-imposed limitations on retail price.</blockquote>