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<blockquote data-quote="Rykion" data-source="post: 4135105" data-attributes="member: 33035">Wow.&nbsp; D&amp;D 4e was announced at GenCon almost a year before release.&nbsp; WotC has given us all kinds of info on their website including a race write up and a class write up.&nbsp; They had demo games at the D&amp;D Experience.&nbsp; There are demos at game stores leading up to 4e release.&nbsp; Keep on the Shadowfell comes out 2 weeks before the main books.&nbsp; It's still more than 2 months until release and anyone at ENworld has access to all they need to run basic 4e games thanks to info from the D&amp;D Experience.&nbsp; I think WotC is doing a real bang up job keeping 4e and the basics of the rules a secret. <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f609.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=";)" title="Wink&nbsp; &nbsp; ;)"&nbsp; data-smilie="2"data-shortname=";)" /> We're all here talking about 4e, so the marketing is working.&nbsp; You don't need to spend a lot of $$$ marketing months before release when you can get your hardcore fans to do it for you.&nbsp; Better yet, you can get them to pay for the preview books and module.&nbsp; The average gamer doesn't need to be interested in 4e until just before release.&nbsp; Not everyone likes spending months anticipating the release of a product.&nbsp; The marketing will hit its stride a couple weeks before release.&nbsp; I suspect 4e D&amp;D has already had the most marketing for an RPG since 3e D&amp;D's release.</blockquote>

[QUOTE="Rykion, post: 4135105, member: 33035"] Wow. D&D 4e was announced at GenCon almost a year before release. WotC has given us all kinds of info on their website including a race write up and a class write up. They had demo games at the D&D Experience. There are demos at game stores leading up to 4e release. Keep on the Shadowfell comes out 2 weeks before the main books. It's still more than 2 months until release and anyone at ENworld has access to all they need to run basic 4e games thanks to info from the D&D Experience. I think WotC is doing a real bang up job keeping 4e and the basics of the rules a secret. ;) We're all here talking about 4e, so the marketing is working. You don't need to spend a lot of $$$ marketing months before release when you can get your hardcore fans to do it for you. Better yet, you can get them to pay for the preview books and module. The average gamer doesn't need to be interested in 4e until just before release. Not everyone likes spending months anticipating the release of a product. The marketing will hit its stride a couple weeks before release. I suspect 4e D&D has already had the most marketing for an RPG since 3e D&D's release. [/QUOTE]

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