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Message: <blockquote data-quote="Mustrum_Ridcully" data-source="post: 4135958" data-attributes="member: 710">But - would more details on multiclassing, sample rituals, or the full class write-up of the Warlord help the others in your group to know more about 4E?I'll answer that myself: No.What gives them information about it is you. You have gone to ENWorld, noticed the 4E announcement and got to learn more about it. And now, you're probably talking with some of your friends about it - maybe you don't tell them about the sample characters from the DDXP, but do you hide the fact that 4E is coming from them? Most likely not.The marketing of WotC has probably reach every 4-5th gamer directly. The rest is propogated by Word of Mouth, since most active gamers have a group and will probably say "Have you heard, 4E has been announced?!" If they aren't getting interesting by this tag-line to inquire more, then marketing can't do much more, unless you expect WotC to put commercials in every TV-Show describing the cool new fun features of 4E. it certainly won't help if there is a Ritual write-up or details on multi-classing rules, because to read about that would mean that the reader is already interested in it.The next step in marketing is probably announcing it to the people that aren't D&D gamers yet. But I suppose that's only appropriate when the game is out, and these people have a chance to find a group and (for Wizards more importantly) can go out and buy the book.</blockquote>

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