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Message: <blockquote data-quote="kitsune9" data-source="post: 5764857" data-attributes="member: 18507">A split is only bad when it no longer meets the profit targets and threatens the brand itself. Your DDI example is 66k subscriptions up from 60k. We as gamers may cheer this number, but some bean counter at WotC or Hasbro expected or demanded 250k, a far higher number. A split makes this number impossible because now gamers who would have stuck around to play 4e have other choices--they have Pathfinder, Fantasy Craft, True 20, or all the OSR retroclones. And there's support for these games to some degree so they won't be coming back to WotC anytime soon.Now, from a choice perspective, a split is a good thing because if any brand happens to die, there are other games. If Pathfinder goes belly up someone else can take the OGL and make a Pathfinder clone. Or I can go play an OSR game and buy the support that comes out for it. Or I can go pick up Fantasy Craft. Or play 4e. I will not be lacking choices.</blockquote>