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*TTRPGs General
is the ttrpg market swamped now? could you write a winner?
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<blockquote data-quote="gamerprinter" data-source="post: 8541268" data-attributes="member: 50895"><p>Another thing to consider, something I've learned in my years doing this, is called the <em>long tail of marketing</em>.</p><p></p><p>While every publisher might like that viral opportunity to explode their business (that never happens usually). The real secret of the small TTRPG publishing business is to have a lot of products - ideally, at least a 100. In reality, you'll sell a couple/maybe a dozen of any one product in any given month, which doesn't amount to a lot money, but it's income stream. So if you have 100 or more products, and only sell a couple or dozen of each - now that is a reliable, honest income.</p><p></p><p>You might get lucky with a given product. I released Starships, Stations and Salvage Guide for Starfinder - really kind of an expanded version of Paizo's Starship Operations Manual, 3 years before they released there's. And it was the #1 third party Starfinder product on DrivethruRPG for 6 months straight - I was pretty stoked with that one. But you never know what's going to sell, you can only hope. So the only thing you can count on for a steady flow of sales, is with as many products as you can offer. I've only got 50, so far - I need to get to work! <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f609.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=";)" title="Wink ;)" data-smilie="2"data-shortname=";)" /></p></blockquote><p></p>
[QUOTE="gamerprinter, post: 8541268, member: 50895"] Another thing to consider, something I've learned in my years doing this, is called the [I]long tail of marketing[/I]. While every publisher might like that viral opportunity to explode their business (that never happens usually). The real secret of the small TTRPG publishing business is to have a lot of products - ideally, at least a 100. In reality, you'll sell a couple/maybe a dozen of any one product in any given month, which doesn't amount to a lot money, but it's income stream. So if you have 100 or more products, and only sell a couple or dozen of each - now that is a reliable, honest income. You might get lucky with a given product. I released Starships, Stations and Salvage Guide for Starfinder - really kind of an expanded version of Paizo's Starship Operations Manual, 3 years before they released there's. And it was the #1 third party Starfinder product on DrivethruRPG for 6 months straight - I was pretty stoked with that one. But you never know what's going to sell, you can only hope. So the only thing you can count on for a steady flow of sales, is with as many products as you can offer. I've only got 50, so far - I need to get to work! ;) [/QUOTE]
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is the ttrpg market swamped now? could you write a winner?
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