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Message: <blockquote data-quote="Cergorach" data-source="post: 9852131" data-attributes="member: 725">We weren't talking about a person that played in the 80s and doesn't play anymore. But we were also not talking about D&D fans in general. We were talking about consumers that buy D&D products now, RPG (adventure) books specifically. We don't care whether they actually play D&D or not. A FR fan that buys a FR adventure just to read it, but never actually plays D&D is just as valuable as someone that buys the same D&D book to play it... A fan that doesn't buy anything isn't relevant.DDB accounts also do not equal current D&D customers, as folks I know have bought D&D books, but never have had a DDB account... I actually suspect that the majority of D&D players over the last decade don't have a DDB account.But that's not important either. Someone argued that releasing more D&D adventures would be good for WotC/Hasbro, I disagree with that: the slightly increased sales would generate more revenue, but the cost of the additional product would reduce profit. WotC/Hasbro has been at this for almost 30 years, longer then TSR had been in business, they know what model works and doesn't. I think there's a good reason why 5e has had so relatively few physical products, and I also think that D&D has been doing better for WotC/Hasbro then ever (if we exclude the unnatural peak during the pandemic)...</blockquote>