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Message: <blockquote data-quote="TheYeti1775" data-source="post: 5138390" data-attributes="member: 20914">Easy we have an impulse buy rule.  Under $50 once a month, no questions asked.  Hers is usually the show store.  Mine varies between Jeep parts and anything else that catches my eye.  Generally my online ordering is planned out in advance and she is aware of it for our budgets.  Also we both take the $50 no matter what and set it aside.  So if there is a product like World's Largest Dungeon at $100 and I have leftover from the previous month.  Guess what I get it.  Even though I know I could have ordered it online for $70 at the same time.Honestly I don't have a great answer for you.  The only thing I could share would be what brings me into any company's customer base.1. Knowledge of Product - Weather it's a hardware store or a flowershop or a Game store, I want the person selling me the product to be able to assist in any question I have on a product.2. Selection of Products - I probably would have never picked up Serenity if I hadn't saw it in the store one day.  Asked the clerk about it, and he told me a few things he knew about it (see thing #1).  I liked what I heard and skimmed on it.  Came home read a few reviews, even asked a question here on EnWorld about it.  Went back the next day and bought it there at the store.3. Freatured Sales - Pick a company/product let them be the feature sale that month.  It doesn't have to be a big discount, 5-10% can make people consider trying things out.  Again refer to #1, have your staff know what they are featuring.4. Offer them something - Amazon can be a tool of yours too.  How many times do you see on here people complaining about not having a credit card or not wanting to use paypal etc.  Guess what if it's not in stock we can order it through you.  They pay you cash you order it, Amazon has a nice gift shipping feature you can use to ship direct to them.  Charge a $1 for the ordering, $1 if they want it shipped direct to them on top of the ordering/shipping charges.  Case example Dawnforge I just found it for $15 new not including shipping.  It was a $30 book if I remember right.  You don't have any in stock, but you turn to your computer order it for me, its $4 shipping so you tack on a $1 for $20 and you take my crisp $20 bill right than for it.  The only real cost to you is the time it took you to enter the order, you call me when it comes in and guess what you made a dollar and made a happy customer who will than share the experience with folks to bring in other customers.Far as the rest of this, I think tying it all to an online experience isn't a good thing.  D&D at it's core is still Pen & Paper.</blockquote>

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