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Message: <blockquote data-quote="LuisCarlos17f" data-source="post: 8792797" data-attributes="member: 6802378">Hasbro tried it with their own line Kreo but it didn't worked so well. I guess it hadn't got the same brand power. When the (official) LEGO version of Optimus Prime was announced, my mind is open about, you know, all those things about merger and acquisitions. Usually the deals about intercompany crossovers aren't easy, but here I see Hasbro and LEGO share some "common points", and maybe the paths of both toy company will be closer and closer.Hasbro has got a good history about acquiring other toy companies, and even they tried a merger with Mattel. Beyond LEGO, do you know another big fish in the toy industry? I suspect Hasbro is getting ready for years of "thin cows" (= bad years in the economy). This may mean if other companies aren't enough ready for this, then these will suffer troubles, and later easier to be acquired.</blockquote>