it was more a campaign on my part to try to convince Green Ronin to snap him up to do it.
You see, in an ogrecave.com interview with Chris Pramas, he said that he'd love to work with Jeff Grubb, as he had just been made redundant. Specifically Chris said that he always loved the al_quadim stuff. So i started posting here, and on the Green Ronin forums to suggest that Green Ronin and Jeff Grubb get together and do a 3e Arabian adventures book, using Jeff's knowledge, but in a non-FR setting, perhaps using the OA book as a guide for how it could be done (ie lots of options and an exapmle fo these can be put together)...
unfortunately (for us at least) according to Nicole Lindroos from GR, Jeff Grubb got another job fairly quickly and was probably more interested in freelance novel writing than game design...
so we'll see. GR hopefully will consider it, but you never can tell...