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Message: <blockquote data-quote="Relique du Madde" data-source="post: 3860202" data-attributes="member: 42169">Actually it does to some extent.  If a book doesn't get good reviews (be it through word of mouth, or in the media, or on the web) then there would be no interest in the product.  Given that there are thousands of books in the average bookstore, PR and reviews do come into play because those are the factors that allow for a book to be placed in a prominent location that everyone would see it.If it wasn't for the accolades that the books earned or the PR her agents gave her (through their dealings with various publishers and book retailers) no one would have known about her product and the book would have been buried in the fantasy section of the local book store and never been prominently placed in a store.   In essence, the book would have "died" or would have picked up as following similar to that which the average Science Fiction/Fantasy novelist receives. Sadly, marketing, PR, accolades, and word of mouth reigns supreme in corporate marketplace and without all of those elements working in unison, no product would ever become a phenomenon.  I'm not saying she's a bad writer, all I'm saying is that things would be extremely different if her series wasn't as aggressively marketed. Hell, she would have mentioned dumpledore was gay and no one would sound an alarm or make a fuss.</blockquote>