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Message: <blockquote data-quote="timbannock" data-source="post: 9261125" data-attributes="member: 17913">It's telling that things like The Dragon Prince and a Critical Role animated series are hugely popular and get greenlit for multiple seasons at a time while D&D: HAT was seen as a disappointment and Dragonlance isn't considered to have the cultural cache to be greenlit in the first place.I think D&D as a brand is wildly overinflated in value, D&D the game is reflective of the value in the gaming industry that is mostly unrealized but also not really transferable outside of next-door industries like video games (proven by BG3), and the real value for film/books is in new properties.Heck, I'd love to see a comparison of sales of the Stranger Things and Rick & Morty starter sets compared to the Dragonlance adventure and/or board game. They certainly aren't apples to apples, but I'm just saying it'd be really interesting to see what that looks like. Same with the Exandria book versus them.TL;DR: I think "D&D" has a ton of cultural cache for gamers, but I don't think the individual settings really have much value outside of the aging members of that audience. Newer settings and properties might be better business, but it's arguable if that goes both ways (to or from games and other multimedia).</blockquote>