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<blockquote data-quote="Dannyalcatraz" data-source="post: 6230200" data-attributes="member: 19675"><p>Not good enough. At best, you're aping the opinions of others who may or may no have actually read the book. (Which, IMHO, was deservedly a classic of its genre.)</p><p></p><p></p><p></p><p>Throwing a lot of money at a promotions campaign does not make it a good promotions campaign.</p><p></p><p>As for letting people know its a classic, at the very least, it informs people up-front that's they are not going to be watching something derivative.</p><p></p><p></p><p>Which is not necessarily the best plan.</p><p></p><p>Power, of any kind, is pointless if it is not properly controlled. And just because someone has success in one arena doesn't mean it will necessarily translate into success in another similar area.</p><p></p><p>Even the best writer, director or producer needs someone to tell him if somthing isn't working, even if it's just the editor or a beancounter. Sometimes, an expenditure request must be met with a firm "No."</p><p></p><p>And original animated kiddie films are very different from live-action adaptations of classic pulp Sci-fantasy. You don't handle he actors he same way, at the very least.</p><p></p><p></p><p></p><p>No. There is no direct correlation between movie quality and the money spent making it.</p><p></p><p>And that goes for each and every detail of he process. Just because you spend a bunch of money on the CGI doesn't mean you're getting CGI. (And the CGI quality <em>was</em> one of the knocks on this film.)</p><p></p><p></p><p></p><p>IMHO, the source material is pretty good. Perhaps you should read it.</p><p></p><p></p><p></p><p>I'm not. I'm saying that a bad marketing campaign can kill a film regardless of its quality.</p><p></p><p></p><p>Not in these releases for TV & Theater:</p><p><a href="http://www.youtube.com/watch?v=6Rf55GTEZ_E" target="_blank">http://www.youtube.com/watch?v=6Rf55GTEZ_E</a></p><p><a href="http://www.youtube.com/watch?v=edwLjEB-rAY" target="_blank">http://www.youtube.com/watch?v=edwLjEB-rAY</a></p><p></p><p>Oh wait, here it is the online only trailer:</p><p><a href="http://www.youtube.com/watch?v=WR6HUkzxjR0" target="_blank">http://www.youtube.com/watch?v=WR6HUkzxjR0</a></p><p></p><p>Assuming that your audience will get important info that is only released in a part of your ad campaign is idiotic. That the part of your campaign in question was online <em>only</em> just compounds the issue.</p><p></p><p>The Internet IS a powerful marketing tool, and audiences are increasingly web-savvy, but ASSUMING that level of sophistication is a marketing misstep.</p><p></p><p>(Personally, I rarely look online for anything beyond a movie's casting, and almost NEVER look at online trailers.)</p><p></p><p>Hell's bells- they didn't even use obvious options like "...of Mars", or "Edgar Rice Borroughs'..." as part of the title.</p></blockquote><p></p>
[QUOTE="Dannyalcatraz, post: 6230200, member: 19675"] Not good enough. At best, you're aping the opinions of others who may or may no have actually read the book. (Which, IMHO, was deservedly a classic of its genre.) Throwing a lot of money at a promotions campaign does not make it a good promotions campaign. As for letting people know its a classic, at the very least, it informs people up-front that's they are not going to be watching something derivative. Which is not necessarily the best plan. Power, of any kind, is pointless if it is not properly controlled. And just because someone has success in one arena doesn't mean it will necessarily translate into success in another similar area. Even the best writer, director or producer needs someone to tell him if somthing isn't working, even if it's just the editor or a beancounter. Sometimes, an expenditure request must be met with a firm "No." And original animated kiddie films are very different from live-action adaptations of classic pulp Sci-fantasy. You don't handle he actors he same way, at the very least. No. There is no direct correlation between movie quality and the money spent making it. And that goes for each and every detail of he process. Just because you spend a bunch of money on the CGI doesn't mean you're getting CGI. (And the CGI quality [I]was[/I] one of the knocks on this film.) IMHO, the source material is pretty good. Perhaps you should read it. I'm not. I'm saying that a bad marketing campaign can kill a film regardless of its quality. Not in these releases for TV & Theater: [url]http://www.youtube.com/watch?v=6Rf55GTEZ_E[/url] [url]http://www.youtube.com/watch?v=edwLjEB-rAY[/url] Oh wait, here it is the online only trailer: [url]http://www.youtube.com/watch?v=WR6HUkzxjR0[/url] Assuming that your audience will get important info that is only released in a part of your ad campaign is idiotic. That the part of your campaign in question was online [i]only[/i] just compounds the issue. The Internet IS a powerful marketing tool, and audiences are increasingly web-savvy, but ASSUMING that level of sophistication is a marketing misstep. (Personally, I rarely look online for anything beyond a movie's casting, and almost NEVER look at online trailers.) Hell's bells- they didn't even use obvious options like "...of Mars", or "Edgar Rice Borroughs'..." as part of the title. [/QUOTE]
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