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<blockquote data-quote="Hard8Staff" data-source="post: 449947" data-attributes="member: 1386">Eridanis,We do a lot of things other publishers wouldn't touch with a 10 foot pole.&nbsp; For us, it's not about the money.&nbsp; Heck the principals of the company all could have been well off (if you consider 6 figs/year as well off) by simply keeping their day jobs (the funniest, of course, is Brian's Master's Degree in Nuclear engineering -- he used to work as a Homer Simpson at the Zion nuclear plant before doing engineering consulting work and then ultimately KenzerCo full time).The atlas is just one product in a long line of &quot;too much development cost/value for the price&quot; type products.Examples:D&amp;D Shield (32 panels)HM GM Shield (24 panels)HM PHB (400 pages)HM GMG (450k words -- or roughly quadruple most other $30 products)ImageQuest in all Kalamar and some HM adventures (the art cost is killer)Many &quot;heavy&quot; minis (and in particular the gnomes...)The maps in the core KoK book (ask yourself why no one else has made maps that big...)So how do we stay in business??My guess is that once someone purchases a K&amp;C product, they're hooked for all future products.&nbsp; We like to thing that we hook 'em with value and keep 'em with quality.Of course, I've been known to be wrong.&nbsp; Perhaps all the added value will make us go under while smarter companies give less and better match consumer expectations.&nbsp; I dunno.&nbsp; I suppose we can check the scoreboard in 5 years and see what's up.Dave Kenzer</blockquote>

[QUOTE="Hard8Staff, post: 449947, member: 1386"] Eridanis, We do a lot of things other publishers wouldn't touch with a 10 foot pole. For us, it's not about the money. Heck the principals of the company all could have been well off (if you consider 6 figs/year as well off) by simply keeping their day jobs (the funniest, of course, is Brian's Master's Degree in Nuclear engineering -- he used to work as a Homer Simpson at the Zion nuclear plant before doing engineering consulting work and then ultimately KenzerCo full time). The atlas is just one product in a long line of "too much development cost/value for the price" type products. Examples: D&D Shield (32 panels) HM GM Shield (24 panels) HM PHB (400 pages) HM GMG (450k words -- or roughly quadruple most other $30 products) ImageQuest in all Kalamar and some HM adventures (the art cost is killer) Many "heavy" minis (and in particular the gnomes...)The maps in the core KoK book (ask yourself why no one else has made maps that big...) So how do we stay in business?? My guess is that once someone purchases a K&C product, they're hooked for all future products. We like to thing that we hook 'em with value and keep 'em with quality. Of course, I've been known to be wrong. Perhaps all the added value will make us go under while smarter companies give less and better match consumer expectations. I dunno. I suppose we can check the scoreboard in 5 years and see what's up. Dave Kenzer [/QUOTE]

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