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Message: <blockquote data-quote="JohnSnow" data-source="post: 4125175" data-attributes="member: 32164">It was also eight years ago!A lot has changed about the marketplace since 3e was released. The internet, which was a decent marketing tool THEN is now the key tool. Wizards website is totally different than it was back then, and on, and on, and on.I think WotC is concerned that if they release too much info too soon that there won't be any substantial buzz about the game when it finally is available in stores. You want to time your maximum buzz for when the product is actually available to purchase. How do you do that? You arrange things so that it takes over the airwaves literally the week it goes on sale. That's why movies hit their big trailer push a week or so before they release, not 6 months before. You might think people would remember, but studies show that most marketing loses its place in your mental "space" after a week or so.So I think we'll see more teasers, and more info, leading right up until the day 4E hits the shelves. And some surprises will even be held almost until the actual release. Because that will generate the kind of "buzz" that drives sales.But this is my take, and is, in the end, just the perspective of one marketing professional.</blockquote>