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Message: <blockquote data-quote="Ranes" data-source="post: 6523049" data-attributes="member: 4826">Traditional mag publishing (and I have some experience of this, from Crash and Zzap!64 to White Dwarf and a swathe of titles from Future Publishing) depends (watch out for that tense) on ad revenue. The maths would work out like this: your monthly (or whatever period) sales, from newsstand to subscription, would cover your print and distribution costs (even for titles with six-figure audited circulations) but your staff cost (contributors, artists, editors, production bods, publishers and even the basic salaries of your commission-driven ad sales people) would derive from advertising revenue.I used to attend meetings in which people would tell me how many seconds my cover had to sell itself on an average newsstand, and even which colours would affect my chances. These are well-studied subjects, believe it or not.The days when those calculations could justify a case being made for a games magazine of the kind we're imagining are long gone. I think Morrus's  approach with his forthcoming titles is one possible way forward. Another that I know still works for certain high-quality specialist publications is a premium-price subscription model (to compensate for the lack of ad revenue, which has evaporated over the last fifteen years for niche interest print titles). Russ, if your objective is monthly output, I strongly recommend you aim for three months' working collateral (but eight weeks will get you started, for sure).</blockquote>

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