Reply to thread

Message: <blockquote data-quote="Radiating Gnome" data-source="post: 7652884" data-attributes="member: 150">I don't think they could do that and still be Kickstarter. Essentially, when the big name guys use it, they're usually funding the last-mile development of a product and getting preorders. They do well because they already have an audience and they market to them. Folks who don't already have that audience need to be very proactive with their marketing, but that's a very different skillset from the one that helps them design a good product -- so very often they don't do a very good job of marketing themselves. The marketing problem isn't really a Kickstarter problem -- at least, not directly. Blaming them for projects not being marketed well is not fair -- they can't be expected to know how best to market a project to every single niche community. The can make suggestions and recommendations all day long, but in the end it's the people in the community who should be expected to know how best to market their project. Take something like the Mimic Miniatures project. That seems like a great project idea, which should have a lot of legs, but unless I've missed it (entirely possible) it hasn't been mentioned here on EN World. Has it been mentioned on other sites? It looks like they've been either mentioned or posted about the project themselves on a handful of gamer sites (boardgame geek, rpg.net, others) and they've got about 200 likes on Facebook, but not on EN World. It's entirely possible that those guys don't use EN World (our focus has been very heavy D&D for years, so if they don't play D&D or Pathfinder, they may use other sites more) and so it hasn't occurred to them to post here.   In our balkanized internet, even a fairly small niche community like tabletop gaming has smaller sub-communities like EN World, RPG.net, and so on. Marketing to all of those sub-communities is a huge job, much bigger than most entrepreneurs realize when they get starter with their kickstarter.</blockquote>

Verification