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Message: <blockquote data-quote="kitsune9" data-source="post: 5765760" data-attributes="member: 18507">It is for really small shops or pay-by-performance shops because it does two things:1. You can define your profit target and your costs up front and build it into the goal price of the kickstarter project. Or at the very least identify all the costs to be covered. For example, if you produce a book and you want $4,000 profit and your costs will be $4,000, your kickstarter goal is $8,000. 2. It eliminates the economic risk of the decision. If you fail to generate the $8,000 or at least the $4,000 to produce the book, you're only out the time and effort on the project, but at least you won't have spent that money from your own pocket and find the book languishing in the FLGS. At the very minimum, your project is funded, you produce the book, get everyone who bought in at the level of support their copies or other incentives and have a print run in that if it languishes in the FLGS, well, that sucks but no big deal.If I was running my own one-man show where I hired artists, writers, etc. I would follow this model. It makes figuring out which of my products are likely to sell by generating interest and incentives up front.</blockquote>