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Message: <blockquote data-quote="The Grinning Frog" data-source="post: 9544962" data-attributes="member: 7022294">I'm not going to argue about Morrus' numbers. I mean, he's done the maths and has the figures so they are correct for him. I launched fifteen Kickstarters last year, (that includes the one that is still running and ends January 7th 2025). So, from this article perspective I ran 14 in 2024. (Technically more but let's not side-track into collaborations.)I had a definite 'U' to my funding and I think I know why. You see, whilst I'm a busy boy with running, launching, fulfilling etc where I totally fall down is I do very little pre-marketing or promotion. At best, around a week before launching a campaign I start to tell previous backers about the new campaign. Sometimes I even remember to post on EnWorld that I've launched a campaign but typically only once the campaign is underway. (Case in point being my current one where I've only just posted in the promotions area about it, with four days to go out of 22 days.)The Grinning Frog is a two-man band (plus retained editor and some occasional helpers) and my priority is creation and fulfilment. I suspect this is the case with many smaller outfits and this contributes to the U. I see updates as a powerful tool when running a KS and I put considerable effort into them. <a href="https://www.kickstarter.com/projects/thegrinningfrog/zilight-wild-west/posts/4284817" target="_blank">Example.</a> It is my experience that I rack up quite a good volume of followers during a campaign and they come good in the final 48 hours. Hence the U. I suspect that Morrus is a big enough name that when he does his initial advertising (which I effectively don't do) and then launches, he does so with his established buyers already primed and ready. That puts his campaign on a high enough level that people consistently then come to him during the rest of the period because a) it's him and b) the campaign is clearly doing well (people like to back successful campaigns).I accept that my conclusions there are speculations but for the last four years I have made my living creating games and RPG content which are then sold through Kickstarter initially.And yes, I know, marketing. I'll be actually doing some in 2025. And if I start to get bigger KS's and an L, then I'll come back and let folks know!</blockquote>

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