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Kobold Press Going Down a Dark Road
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<blockquote data-quote="Red Castle" data-source="post: 8980710" data-attributes="member: 7040765"><p>It reminds me of the Prequel Trilogy when it came out. A lot of fans hated them, saying that it wasn’t Star Wars and multiple of other reasons. </p><p></p><p>But those movies were mostly meant for children, not the older fans. 20+ years later, now a lot of fans have fond memories of the prequels, because they were meant for them when they grew up. The prequels created a whole new wave of Star Wars fans. It was an investment.</p><p></p><p>Regardless of where most of the money is, investing in new generations of consumers that will keep your product alive should always be a priority if you are playing the long game. </p><p></p><p>It doesn’t mean that the old fans should be ignored. The goal should be to target the young crowd to hook them to your game so that they start to spend on your product for the many years to come, while also not angering the old players so that they continue to spend their earnings on your product. Both generations are important, the difference is that one must be won and the other must be kept.</p></blockquote><p></p>
[QUOTE="Red Castle, post: 8980710, member: 7040765"] It reminds me of the Prequel Trilogy when it came out. A lot of fans hated them, saying that it wasn’t Star Wars and multiple of other reasons. But those movies were mostly meant for children, not the older fans. 20+ years later, now a lot of fans have fond memories of the prequels, because they were meant for them when they grew up. The prequels created a whole new wave of Star Wars fans. It was an investment. Regardless of where most of the money is, investing in new generations of consumers that will keep your product alive should always be a priority if you are playing the long game. It doesn’t mean that the old fans should be ignored. The goal should be to target the young crowd to hook them to your game so that they start to spend on your product for the many years to come, while also not angering the old players so that they continue to spend their earnings on your product. Both generations are important, the difference is that one must be won and the other must be kept. [/QUOTE]
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