if you describe something as exciting and then make it act dull, then the description becomes meaningless. You can make as flowery a description as you like of a magical sword, telling me it's history and describing the seven different materials used in it's construction, but if it turns out that what it does is give me +1 to hit and damage, it's going on my character sheet as a +1 Longsword and I'm never going to think about the rest of it.
By contrast, The Staff of Wind Among the Flowers 9w is a magic item that one of my characters has in a Heroquest II campaign. It has a name and an ability rating. It's an interesting item because of what it does rather than because there's any particular fluff attached to it.