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<blockquote data-quote="fearsomepirate" data-source="post: 7950881" data-attributes="member: 7021420"><p>Marketing isn't just advertising; it's also product design. Outside of a handful of very, very boring products such as rice, drinking water, and toilet paper, there aren't a whole lot of things that have universal appeal. Changing your product to appeal to one group can and often does mean it becomes less appealing to some other group.</p><p></p><p>However, overly focusing your product on the people who spend the most money is a very late-90s thing to do. This was conventional B-school wisdom at the time, but most people have moved on. If you focus on the people who spend the most, you're focusing on established customers who already spend a lot of money and not doing anything to attract new ones.</p><p></p><p> The comic book industry basically destroyed itself by doing that. What we saw in RPGs and comics in this era is that by becoming hyper-focused on hobby shop enthusiasts, they failed to attract kids and thus create new fans. The reason 4e got made to begin with, and made the way it did, is 3rd edition was failing to attract new customers, and the splat machine ran out of its ability to print money startlingly quickly. WotC knew they had to get new players or die...and from what I read, 4e was quite successful at that. Problem is, it drove off a lot of old players, too!</p></blockquote><p></p>
[QUOTE="fearsomepirate, post: 7950881, member: 7021420"] Marketing isn't just advertising; it's also product design. Outside of a handful of very, very boring products such as rice, drinking water, and toilet paper, there aren't a whole lot of things that have universal appeal. Changing your product to appeal to one group can and often does mean it becomes less appealing to some other group. However, overly focusing your product on the people who spend the most money is a very late-90s thing to do. This was conventional B-school wisdom at the time, but most people have moved on. If you focus on the people who spend the most, you're focusing on established customers who already spend a lot of money and not doing anything to attract new ones. The comic book industry basically destroyed itself by doing that. What we saw in RPGs and comics in this era is that by becoming hyper-focused on hobby shop enthusiasts, they failed to attract kids and thus create new fans. The reason 4e got made to begin with, and made the way it did, is 3rd edition was failing to attract new customers, and the splat machine ran out of its ability to print money startlingly quickly. WotC knew they had to get new players or die...and from what I read, 4e was quite successful at that. Problem is, it drove off a lot of old players, too! [/QUOTE]
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