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<blockquote data-quote="fearsomepirate" data-source="post: 7951334" data-attributes="member: 7021420"><p>3e's problems were</p><p></p><p>a) New players (meaning kids) weren't coming into the market. Older players were just buying more stuff...and getting older. Aging markets die by attrition. Extracting more money out of a declining number of increasingly enthusiastic customers makes you look like a genius for the first couple years, but eventually, the increased revenue per person can't keep up with the declining number of people.</p><p></p><p>b) Splat churn was initially a cash cow for Hasbro, but was unsustainable over the long term. The fact is, at some point, <em>you've got enough rules</em>. Those first few splats sell like hotcakes, then each one sells less than the previous. 3e originally started with a sustainable business model, but then Hasbro took over and unleashed the splat flood with 3.5.</p><p></p><p></p><p></p><p>Eight-year-olds don't choose to go anywhere, a $30-or-more book isn't as much an impulse buy for a parent as a $2.00 newsprint book where Superman punches a skyscraper-sized robot in twain. And that's the problem. The comics industry is now in a death spiral because nobody's come up with a viable plan to get 8-year-olds reading about whether it's going to be a robot or an alien this time.</p></blockquote><p></p>
[QUOTE="fearsomepirate, post: 7951334, member: 7021420"] 3e's problems were a) New players (meaning kids) weren't coming into the market. Older players were just buying more stuff...and getting older. Aging markets die by attrition. Extracting more money out of a declining number of increasingly enthusiastic customers makes you look like a genius for the first couple years, but eventually, the increased revenue per person can't keep up with the declining number of people. b) Splat churn was initially a cash cow for Hasbro, but was unsustainable over the long term. The fact is, at some point, [I]you've got enough rules[/I]. Those first few splats sell like hotcakes, then each one sells less than the previous. 3e originally started with a sustainable business model, but then Hasbro took over and unleashed the splat flood with 3.5. Eight-year-olds don't choose to go anywhere, a $30-or-more book isn't as much an impulse buy for a parent as a $2.00 newsprint book where Superman punches a skyscraper-sized robot in twain. And that's the problem. The comics industry is now in a death spiral because nobody's come up with a viable plan to get 8-year-olds reading about whether it's going to be a robot or an alien this time. [/QUOTE]
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