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<blockquote data-quote="nothing to see here" data-source="post: 2059960" data-attributes="member: 16432"><p>It's almost certainly a marketing decision. The sameway 'dumbing down' Coex Anathema to Lords of Madness was a marketing decision.</p><p></p><p>When you're a niche product as it is, you cannot exactly afford to lose sales do to pretentious titles (even 'mildly' pretentious ones)...you want your entire audience, from 14 year olds on up to get an idea of what the book contains.</p><p></p><p>My guess (and it is only a guess, albeit one based on experience in other creative sectors) is that, during the development process, the design team (i.e. the 'creatives') were given the opportunity to come up with an evocative title for the product. But at best, such a title would be a talented person working on a hunch.</p><p></p><p>Marketers have much better resources at their disposal. And if some survey or focus group somewhere determined that the title of a piece would, in anyway, be a detriment to sales...they will push to have it changed. As is their job.</p><p></p><p>The real issue here is timimg. The proces I outlined above happens all the time in other creative sectors...just that it happens behind closed doors. It borders on incompetence to release a title in your catalogue only to change 'midstream'.</p></blockquote><p></p>
[QUOTE="nothing to see here, post: 2059960, member: 16432"] It's almost certainly a marketing decision. The sameway 'dumbing down' Coex Anathema to Lords of Madness was a marketing decision. When you're a niche product as it is, you cannot exactly afford to lose sales do to pretentious titles (even 'mildly' pretentious ones)...you want your entire audience, from 14 year olds on up to get an idea of what the book contains. My guess (and it is only a guess, albeit one based on experience in other creative sectors) is that, during the development process, the design team (i.e. the 'creatives') were given the opportunity to come up with an evocative title for the product. But at best, such a title would be a talented person working on a hunch. Marketers have much better resources at their disposal. And if some survey or focus group somewhere determined that the title of a piece would, in anyway, be a detriment to sales...they will push to have it changed. As is their job. The real issue here is timimg. The proces I outlined above happens all the time in other creative sectors...just that it happens behind closed doors. It borders on incompetence to release a title in your catalogue only to change 'midstream'. [/QUOTE]
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