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<blockquote data-quote="Erik Mona" data-source="post: 6150743" data-attributes="member: 2174"><p>To provide a bit of background on behind-the-scenes stuff going on at this point in the magazine's history, here are a few bits of information people may find interesting.</p><p></p><p>At this point the day-to-day operation of the magazine business had transitioned completely to Paizo, with some editorial coordination with Wizards of the Coast and a monthly "approval meeting" where WotC reps would look over every page of every issue, and make sure that the D&D brand was being represented well. </p><p></p><p>At this point in Paizo's history the company had already burned through its first publisher (Johnny L. Wilson), lost the Star Wars magazine license, and transitioned to a second office. Editorially speaking, a lot of stalwarts from the periodicals division had left the company, either through layoffs or by accepting offers from WotC to join their editorial staff. Dragon's editor at this time, Matthew Sernett, had replaced Chris Thomasson (who left for WotC), who had replaced Jesse Decker (who left for WotC). Matt himself would leave about two and a half issues later for (you guessed it) WotC. </p><p></p><p>Around this time Paizo brought in its second publisher in the form of Keith Strohm, a brand manager who had run D&D and (briefly) Pokemon for WotC, and who went back to the old TSR days in terms of editorial work. Although experimentation still moved forward with the general gaming magazine Undefeated (an attempt to replicate the formerly very successful TopDeck) and a brand-new edition of the venerable Amazing Stories (with the venerable Mr. Dave Gross at the helm), it was starting to become clear that Paizo would likely soon become "the Dragon and Dungeon Company," in Keith's words. As part of that, and in an effort to actually launch Amazing Stories and breathe some life into Undefeated), Keith initiated a plan whereby all of the company's magazines would conduct a "relaunch" (or an actual launch, in the form of Amazing Stories), drawing more attention to the titles and giving the editorial teams an excuse to shake things up.</p><p></p><p>Both magazines got a new logo, which notably dropped the "subliminal" 3 that had been there since the beginning of the edition. Both magazines were given a cleaner, more modern graphic design style.</p><p></p><p>#323 was the Dragon "relaunch" issue.</p></blockquote><p></p>
[QUOTE="Erik Mona, post: 6150743, member: 2174"] To provide a bit of background on behind-the-scenes stuff going on at this point in the magazine's history, here are a few bits of information people may find interesting. At this point the day-to-day operation of the magazine business had transitioned completely to Paizo, with some editorial coordination with Wizards of the Coast and a monthly "approval meeting" where WotC reps would look over every page of every issue, and make sure that the D&D brand was being represented well. At this point in Paizo's history the company had already burned through its first publisher (Johnny L. Wilson), lost the Star Wars magazine license, and transitioned to a second office. Editorially speaking, a lot of stalwarts from the periodicals division had left the company, either through layoffs or by accepting offers from WotC to join their editorial staff. Dragon's editor at this time, Matthew Sernett, had replaced Chris Thomasson (who left for WotC), who had replaced Jesse Decker (who left for WotC). Matt himself would leave about two and a half issues later for (you guessed it) WotC. Around this time Paizo brought in its second publisher in the form of Keith Strohm, a brand manager who had run D&D and (briefly) Pokemon for WotC, and who went back to the old TSR days in terms of editorial work. Although experimentation still moved forward with the general gaming magazine Undefeated (an attempt to replicate the formerly very successful TopDeck) and a brand-new edition of the venerable Amazing Stories (with the venerable Mr. Dave Gross at the helm), it was starting to become clear that Paizo would likely soon become "the Dragon and Dungeon Company," in Keith's words. As part of that, and in an effort to actually launch Amazing Stories and breathe some life into Undefeated), Keith initiated a plan whereby all of the company's magazines would conduct a "relaunch" (or an actual launch, in the form of Amazing Stories), drawing more attention to the titles and giving the editorial teams an excuse to shake things up. Both magazines got a new logo, which notably dropped the "subliminal" 3 that had been there since the beginning of the edition. Both magazines were given a cleaner, more modern graphic design style. #323 was the Dragon "relaunch" issue. [/QUOTE]
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