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Message: <blockquote data-quote="ggroy" data-source="post: 5386782" data-attributes="member: 83805">According to the publicly released part of the 1999 survey,<a href="http://www.seankreynolds.com/rpgfiles/gaming/WotCMarketResearchSummary.html" target="_blank">Adventure Game Industry Market Research Summary (RPGs) V1.0 -- Wizards of the Coast</a>"Information from more than 65,000 people was gathered from a questionnaire sent to more than 20,000 households via a post card survey. This survey was used as a screener to create a general profile of the game playing population in the target age range, for the purposes of extrapolating trends to the general population.This "screener" accurately represents the US population as a whole; it is a snapshot of the entire nation and is used to extrapolate trends from more focused surveys to the larger market.A follow up survey was completed by about a thousand respondents from the screener. The follow up survey is an extensive document with more than 100 questions. The particular individuals chosen to participate in this expanded survey represent the population, as determined by the screener. In other words, the small detailed survey group can be reasonably extrapolated to the larger screener group, and the larger screener group can be logically extrapolated to the public in general. This is a common, standard, and accepted methodology within the market research field.The data from the detailed survey was collated and prepared by the Wizards market Research Department, in conjunction with an external consulting firm.  We believe that the data is a fair and accurate representation of the hobby game consumer profile and that it does statistically correlate with the population as a whole in the US for the target age bracket."</blockquote>

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