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Message: <blockquote data-quote="clip" data-source="post: 5323961" data-attributes="member: 85760">First part of the plan is to tackle the problems in different sectors. Firstly the new players -I don't want D&D to become a nostalgia brand - so start with real incentives for OP not just at games stores, but at bookstores and libraries. Not just "you can sell Orcus if you have one OP per year", but proper support and discount structure. Stores that run the most OP will get better wholesale rates to go alongside volume – hence am FLGS will be able to compete with a huge national bookchain if they run OP. If Barnes & Noble decide to have Encounters at every store just for the discount (highly unlikely) then they laugh, but everyone wins….because there’s D&D being played everywhere. Second, love in with the current players – give away free months on DDI for just about everything – every splatbook or every module you buy would get you a free month on DDI. Players Handbooks or starter sets bought by existing subscribers (presumably as gifts for new players) attract double bonus subscription.Third, sort out the moaners, groaners, edition warriors and grognards – they’re not adding any revenue anyway – so just put out a public statement to the effect of : “1e, 2e, 3e, 3.5e are finished. Get over it”Adjust the release structure of adventures and also the adventures on Dungeon – at the moment there’s loads of 1st level, and a scattergun of 8th-25th. It would seem that there is a big gap for 2-7th level adventures.Have some better and more specific contracts with the licensees. Maybe specific licenses for different tier adventures to make sure there’s a good spread – also they have to guarantee there’s no more trainwreck 3.5e conversions.Sort out why stuff is out of print and re-print it. Dungeon Delve has been gone almost since publication (and I happen to think it’s the best thing they did). Buy the licence to make the *&%ing Combat Pad from Paizo and put one on the back of the GM screen.Move all that stock that sucks. Remember the power cards? Give them away free every OP game played. Got to move all that stuff.Make D&D popular again – or at least in the public consciousness. Celebrity endorsement. Sorry guys, but Wheaton and  Robot Chicken just isn’t close. How much will it cost to have a D&D patch on Roger Gracie’s butt? Remember “I Hit It With My Axe” with Sasha Grey? She wants to be playing all the time – it can come out of the marketing.Finally, re-launch big. I’m spending 20% of the budget on champagne and hookers at Gencon and all the big distributors are welcome.</blockquote>

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