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Message: <blockquote data-quote="The Little Raven" data-source="post: 4418956" data-attributes="member: 10095">So, you're saying what exactly? That they're claiming to be on their third print run in order to stimulate sales, rather than as a result of sale?Do keep in mind that Wizards is owned by Hasbro, a publicly traded corporation. Statements made by officials and releases are vetted in order to ensure that they are supported by data, otherwise it's a slippery slope into fraud.I do know that 3e's initial print run was in the ballpark of 100,000 units. I do know that 3.5's initial print run was larger than 3e's, making it more than 100,000 units. I do know that 4e's initial print run was roughly 50% larger than 3.5's initial print run, making it more than 150,000 units.The closest would be the New York Times Bestseller list, which ranks based on retail sales (retailer to consumer), not wholesale (distributor to retailer). Stanford Business Magazine put out an article a few years back about how many people base their book purchases on the NYTBS list, citing it as a huge influence on sales. The fact that D&D, for the first time, has hit that list... that's meaningful in ways that we can't quite fully comprehend yet.</blockquote>