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General Tabletop Discussion
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Light release schedule: More harm than good?
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<blockquote data-quote="bmfrosty" data-source="post: 6506730" data-attributes="member: 6788547"><p>I'd take it one further. Let's say that Princes of the Apocalypse is the template. Every 3 months they release a new Level 1-20 (or 1-15 or whatever) campaign with a book or two. In addition to that they release a PDF or website full of player crunch. </p><p></p><p>What if they slightly increase that. Eventually they get from 8 (4+4) books per year to 12 (6+6) to whatever they're comfortable with. Always pointing out that the 3 core books are all you *really* need. Rotate through the different worlds.</p><p></p><p>The player buys a PHB and downloads the free PDFs/browses the website. They put the onus of purchase of anything else on the DM. </p><p></p><p>They build the brand and the brand awareness. Hasbro sets up interviews and article opportunities. Gets them in guest content in mainstream news sources. Build the user base. Build the brand awareness.</p><p></p><p>Make a movie.</p><p></p><p>Get a cartoon on cartoon network. I see this as the adventures of Drizzt. Same vein as the Tartovsky Star Wars cartoons.</p><p></p><p>Build the brand.</p><p></p><p>Build the target audience to where it can support more toys. Plushies. Models (i.e. Miniatures). Board games. Video games. </p><p></p><p>--------------------</p><p></p><p>The name awareness for Dungeons and Dragons is out there. Thanks to the religious nuts, everyone has heard of it. The big question is if Hasbro and WotC can turn what D&D is now into something bigger, or if it just continues to be a product that makes money some years, and loses money other years while the userbase slowly dies off.</p></blockquote><p></p>
[QUOTE="bmfrosty, post: 6506730, member: 6788547"] I'd take it one further. Let's say that Princes of the Apocalypse is the template. Every 3 months they release a new Level 1-20 (or 1-15 or whatever) campaign with a book or two. In addition to that they release a PDF or website full of player crunch. What if they slightly increase that. Eventually they get from 8 (4+4) books per year to 12 (6+6) to whatever they're comfortable with. Always pointing out that the 3 core books are all you *really* need. Rotate through the different worlds. The player buys a PHB and downloads the free PDFs/browses the website. They put the onus of purchase of anything else on the DM. They build the brand and the brand awareness. Hasbro sets up interviews and article opportunities. Gets them in guest content in mainstream news sources. Build the user base. Build the brand awareness. Make a movie. Get a cartoon on cartoon network. I see this as the adventures of Drizzt. Same vein as the Tartovsky Star Wars cartoons. Build the brand. Build the target audience to where it can support more toys. Plushies. Models (i.e. Miniatures). Board games. Video games. -------------------- The name awareness for Dungeons and Dragons is out there. Thanks to the religious nuts, everyone has heard of it. The big question is if Hasbro and WotC can turn what D&D is now into something bigger, or if it just continues to be a product that makes money some years, and loses money other years while the userbase slowly dies off. [/QUOTE]
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