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Message: <blockquote data-quote="Trickster Spirit" data-source="post: 6532473" data-attributes="member: 6701829">If I'm reading you correctly here, you seem to think that the bread and butter of WotC (well, the D&D division thereof) is books for the D&D RPG line.With the printing costs on hardcover books and online stores like Amazon cutting down on their margin significantly, I guarantee you they are making more licensing money from Sword Coast Legends then they will off 5E book sales in 2015. Possibly 2014 as well, though hard to say without exact figures for the core book sales. The brand is the bread and butter, of which the RPG is but one component - the original component, the component we all on ENWorld love most, but still just one piece of the overall picture, and probably the least profitable piece to boot.The three core rule books, the only books anyone has ever needed to buy to play D&D. Possibly the FRCS book if that comes out in late 2015 or early 2016. The point of drawing people into the hobby isn't to make a killing on hardcover supplement sales, it's getting those people to introduce new players and start their own groups - good for us because it perpetuates and grows the hobby, good for Hasbro because it nets them more customers for the next movie / video game / TV series.</blockquote>