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<blockquote data-quote="N0Man" data-source="post: 5076677" data-attributes="member: 64066">I am surprised that something as generic as &quot;Army Builder&quot; was successfully trademarked, rather than &quot;Lone Wolf Army Builder&quot;.&nbsp; I wonder if it would stand up to any challenge.However, that said, if they own the trademark then they are certainly within their rights from objecting to someone using that trademark for another product as long as that trademark is upheld.&nbsp; They can ask others not to use that phrase in their software as well.However, there's not much they can say to prevent the average person who is not affiliated with a piece of software from referring to it as an 'Army Builder', as far as I know.&nbsp; You can't stop people from discussing something that is trademarked, or making a comparison to something that is trademarked.In other words, you can stop people from saying, &quot;Hey, come check out my Army Builder called Jimbo's Extreme Army Builder&quot;, but you can't really stop someone from saying, &quot;If you are looking for an army builder, I hear that Jimbo's Extreme Army Designer isn't bad.&quot;It's also funny that while trying to protect this laughably generic trademark name, they are marketing a program to be used with many trademarked games.&nbsp; I wonder if any of the names and content in their program violates trademark also....</blockquote>

[QUOTE="N0Man, post: 5076677, member: 64066"] I am surprised that something as generic as "Army Builder" was successfully trademarked, rather than "Lone Wolf Army Builder". I wonder if it would stand up to any challenge. However, that said, if they own the trademark then they are certainly within their rights from objecting to someone using that trademark for another product as long as that trademark is upheld. They can ask others not to use that phrase in their software as well. However, there's not much they can say to prevent the average person who is not affiliated with a piece of software from referring to it as an 'Army Builder', as far as I know. You can't stop people from discussing something that is trademarked, or making a comparison to something that is trademarked. In other words, you can stop people from saying, "Hey, come check out my Army Builder called Jimbo's Extreme Army Builder", but you can't really stop someone from saying, "If you are looking for an army builder, I hear that Jimbo's Extreme Army Designer isn't bad." It's also funny that while trying to protect this laughably generic trademark name, they are marketing a program to be used with many trademarked games. I wonder if any of the names and content in their program violates trademark also.... [/QUOTE]

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