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<blockquote data-quote="arscott" data-source="post: 5077055" data-attributes="member: 17969">The difference is, The NFL has a legitimate claim to &quot;Super Bowl&quot;.&nbsp; It's not a generic description of the product (If Lone Wolf ran football, I assume it'd be called &quot;The Playoff Game ®&quot;), and the phrase is well known and widely used entirely due to the NFL's influenceTrademarked.&nbsp; Which is very different from copyrightedActually, that'd probably be okay, as long as you don't use the mark in a way that implies a connection to the big game.&nbsp; Trademarks are category specific--That's why you can have both Skippy peanut butter and Skippy dogfood in the same supermarket.But the use that the NFL goes after is clearly designed to create a connection between the infringing product or service and the NFL's product.&nbsp; They're not saying &quot;Use this TV to watch some random thing that happens to be called the superbowl&quot; they're saying, &quot;Use this TV to watch the NFL Playoff game&quot;.&nbsp; The NFL's position is that if you want to use their game to sell your TV (or your church, or whatever), that they should get some money out of it.</blockquote>

[QUOTE="arscott, post: 5077055, member: 17969"] The difference is, The NFL has a legitimate claim to "Super Bowl". It's not a generic description of the product (If Lone Wolf ran football, I assume it'd be called "The Playoff Game ®"), and the phrase is well known and widely used entirely due to the NFL's influence Trademarked. Which is very different from copyrightedActually, that'd probably be okay, as long as you don't use the mark in a way that implies a connection to the big game. Trademarks are category specific--That's why you can have both Skippy peanut butter and Skippy dogfood in the same supermarket. But the use that the NFL goes after is clearly designed to create a connection between the infringing product or service and the NFL's product. They're not saying "Use this TV to watch some random thing that happens to be called the superbowl" they're saying, "Use this TV to watch the NFL Playoff game". The NFL's position is that if you want to use their game to sell your TV (or your church, or whatever), that they should get some money out of it. [/QUOTE]

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