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Message: <blockquote data-quote="Steerpike7" data-source="post: 5078788" data-attributes="member: 69730">One important thing Lone Wolf could do with respect to their ARMY BUILDER mark is to actually use the circle-R trademark registration symbol in conjunction with it.  If you look at the front page of the site, the circle-R does not appear next to the Army Builder logo, or after the name Army Builder in the menu near the top of the screen, or in the references to Army Builder in the text of their web site.  They do have a statement at the bottom of the web page.Marking isn't mandatory, but it does let people know you are serious about your trademarks and can provide some additional protections.</blockquote>