Reply to thread

Message: <blockquote data-quote="lonewolfdevel" data-source="post: 5080674" data-attributes="member: 87800">That couldn't be farther from the truth. The product has been out for TWELVE YEARS. We registered the trademark FIVE years after we first released the product instead of right away. And we've been policing the trademark now for 7 years. The product has been the de facto industry standard within the miniatures community for about 10 years now. So, with respect to those involved in the industry where the name matters, we've been about as publicly visible as could possibly be achieved. This is simply the first time that the fact we're policing the trademark has become front-page news.The reason that we're now in need of educating the public about the trademark is that, within the last year, a few fan-created tools were released that used our trademark within the names. Those tools were primarily for Privateer Press' games, and, probably as a result of these infringing tools, the community on Privateeer's forum had begun using the term "army builder" in a general manner on a somewhat regular basis. This is the first time we've encountered more than a few random posts misusing our trademark that way. So this is the first time we've actually had to educate the community on the proper use of the trademark in a public manner. In the past, the problems have been limited to contacting the authors of tools. This time, we needed to address the open community.</blockquote>