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<blockquote data-quote="guivre" data-source="post: 5083259" data-attributes="member: 72477">I've read most of the back and forth. It's a trademark that shouldn't have been granted. It's descriptive, generic, and weak. It is and was a common term regardless of whether you can Google it. I've been using it for well over 20 years, as have been many I've encountered playing wargames. Trademarks *should* be used to try to differentiate yourself and get a brand name out there, not to snatch up something generic to try and capitalize on it.Unlike many here I don't care how they went about defending it, though it was ham-handed, it shouldn't be a trademarkable phrase to begin with.It doesn't really matter. I won't stop using the term. I doubt others will either and I'll encourage them to every chance I get. I'll consider it my tiny contribution to ensuring the phrase is genericized. If I decide to create an army builder you can bet I'll name it Guivre's Army Builder or something similar and invite Lone Wolf to sue me.</blockquote>

[QUOTE="guivre, post: 5083259, member: 72477"] I've read most of the back and forth. It's a trademark that shouldn't have been granted. It's descriptive, generic, and weak. It is and was a common term regardless of whether you can Google it. I've been using it for well over 20 years, as have been many I've encountered playing wargames. Trademarks *should* be used to try to differentiate yourself and get a brand name out there, not to snatch up something generic to try and capitalize on it. Unlike many here I don't care how they went about defending it, though it was ham-handed, it shouldn't be a trademarkable phrase to begin with. It doesn't really matter. I won't stop using the term. I doubt others will either and I'll encourage them to every chance I get. I'll consider it my tiny contribution to ensuring the phrase is genericized. If I decide to create an army builder you can bet I'll name it Guivre's Army Builder or something similar and invite Lone Wolf to sue me. [/QUOTE]

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